Many households in the UK are already utilizing the internet for live and on-demand content consumption. A recent study, commissioned by Sky, indicates that nearly all homes could potentially access internet-based TV by the mid-2030s, leading to the retirement of traditional terrestrial TV distribution methods like Freeview.
A variety of alternatives to aerial-based TV viewing exist, such as Sky’s latest streaming services and the Freely platform, which is affiliated with Freeview. Freely is now integrated into numerous new TVs, offering viewers access to both live and on-demand programming through a broadband connection.
The increasing presence of internet-connected devices within households has led to a decline in traditional broadcast TV viewership, with more individuals shifting towards streaming services.
Another challenge facing Freeview is the potential sharing of its radio frequencies with mobile operators post-2031, impacting the current over-the-air transmission model.
The maintenance costs associated with the existing TV system are rising, prompting discussions within the UK government about future steps.
Nick Herm, Group Chief Operating Officer at Sky, commented on the latest findings, highlighting the compatibility of modern TV and social inclusivity. He expressed confidence in the feasibility of a complete transition to internet-based TV by the 2030s, emphasizing the potential for narrowing the digital divide and reducing maintenance expenses.
While some individuals welcome the shift towards streaming services, not everyone shares the enthusiasm. A current petition opposing the discontinuation of Freeview has garnered over 100,000 signatures, with concerns raised about the accessibility and affordability of internet connections required for streaming compared to the simplicity of aerial-based TV reception.
The petition emphasizes the potential elimination of terrestrial TV signals in favor of internet-based TV, which could necessitate expensive fixed broadband contracts for households to continue enjoying their favorite programs.
Lynette, an 80-year-old resident of Kent, voiced her concerns about the proposed changes, emphasizing the importance of Free Terrestrial TV for her daily entertainment, news consumption, and learning experiences.
Updates on the future landscape of TV broadcasting are anticipated to be disclosed soon.