Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g while maintaining the same price, leading to dissatisfaction among consumers. This practice, known as shrinkflation, involves shrinking product sizes while keeping prices constant. Prices for Cadbury Mini Eggs vary depending on the retailer, with disparities such as £2.36 on the Cadbury website, £2 at Morrisons, and £1.74 at Asda.
Mondelez International, the owner of Cadbury, attributed the size reduction to higher production costs, particularly for ingredients like cocoa and dairy. The company stated that despite absorbing some of the increased costs, they had to slightly reduce the weight of the Mini Eggs bags to remain competitive without compromising on taste and quality.
In a similar move, Quality Street also reduced its product size from 600g to 550g during the holiday season. Food policy expert Gavin Wren pointed out the trend of product size reductions, questioning the implications of such changes over time.
Nestle responded to concerns about Quality Street’s size reduction by stating that their product ranges are adjusted annually based on various factors like manufacturing costs and consumer preferences. The company defended its 2025 range and pricing as competitive, offering a diverse selection for Quality Street enthusiasts.