EE, a BT-owned company offering broadband, TV, and mobile services, is revolutionizing the way UK households find content to watch. With the introduction of Smart Search, EE TV users can now easily search for shows and movies based on moods, themes, or plot details without needing specific titles. This feature aggregates results from live TV, on-demand services, and streaming apps in one convenient location.
Moreover, EE is rolling out another innovative feature called Mood Matcher, an AI-powered tool that provides personalized viewing recommendations by understanding user preferences such as mood, genres, and themes. This tool simplifies decision-making for families looking for the perfect movie night selection.
Luciano Oliveira, Director of Product, Home & TV at EE, emphasized the simplicity of using Smart Search and Mood Matcher, stating that describing preferences and answering a few questions is all it takes for EE TV to curate tailored content suggestions. EE is proud to be the first pay-TV service in the UK to offer conversational, AI-powered search capabilities, setting it apart from competitors like Sky.
Paolo Pescatore, a technology analyst, highlighted the significance of streamlined content discovery in an era where audiences are inundated with numerous viewing options. Smart Search and Mood Matcher are now accessible through the EE TV app on compatible TVs, with support for EE TV Pro and EE TV Box Edge devices arriving soon. For more information, visit ee.co.uk/smartsearch.