Alton Towers, the largest theme park in the UK, offers a variety of top-notch roller coasters and family-friendly attractions. Visitors of all ages can enjoy heart-pounding rides, a serene water park, beautiful gardens, and a scenic lake.
Family entertainment can often be pricey, but with Black Friday approaching, Alton Towers has unveiled a special deal that reduces the cost for families. The Black Friday offer includes free child spots for an overnight stay, providing families with an affordable way to experience the Alton Towers Resort fully. Children also get complimentary access to the Alton Towers Waterpark, featuring a tropical setting and a range of water attractions suitable for all age groups.
Guests booking this Black Friday package will also receive a complimentary buffet breakfast during their stay, offering a variety of hot and cold dishes. Additionally, families can enjoy playing nine holes of Extraordinary Golf, a themed mini-golf course inspired by popular Alton Towers attractions.
This exclusive offer is valid for stays between January 23 and March 12, 2026, making it an excellent early-year escape. Due to limited availability, guests are advised to book early to secure these discounted rates.
In addition to this deal, Alton Towers recently introduced a discount offer for Merlin Pass holders. Families can now access Alton Towers, Thorpe Park, Legoland, and Chessington World of Adventures resort for as little as £1.52 per week.
The Merlin Black Friday Magic deals feature reduced prices on selected passes for families. Jordan Middleton, Head of Merlin Annual Pass, emphasized the significant savings available during the Black Friday Magic Sale, with offers starting at just £79. The Merlin Annual Pass offers a budget-friendly option for memorable family outings in 2026.
For those seeking more ways to save on day trips this Black Friday, Wowcher is currently offering discounts on various attractions, such as 61% off a family ticket to Gullivers Theme Park and 23% off Christmas experiences at Banham Zoo.
Buyagift is also running Black Friday promotions with discounts on experiences like the English Heritage Pass for Two and Go Ape tickets.
Alton Towers has garnered numerous positive reviews on TripAdvisor, with visitors praising the resort’s attractions and accommodations. One guest highlighted their enjoyable stay at Splash Landings Hotel and the fantastic Waterpark experience.
Another visitor described their magical experience at Alton Towers, particularly enjoying the pirate-themed activities and accommodating staff. A third guest commended the theme and variety of rides at the park, expressing overall satisfaction.
While some guests noted long queues at the waterpark, others praised the staff and amenities, such as the Splash Landings Hotel.
The Alton Towers Black Friday deal is tailored for a family of four on a one-night stay, subject to specific Terms and Conditions.