Four iconic roadside attractions in northern British Columbia span four different centuries. Selected from over 300 submissions province-wide, the final four entries north of Williams Lake in the Search for B.C.’s Best Roadside Attraction showcase the diversity and evolution of the region.
In the 18th century, a volcanic eruption in the Nass Valley resulted in lava beds in Nisga’a territory that now encircle Highway 113, altering the landscape and history with the deaths of approximately 2,000 people. Justina Moore, an education and programs director at the Nisga’a Museum, emphasized the site’s historical significance and its fusion of Western science with Indigenous oral traditions.
Moving to the 19th century, a significant transformation occurred in a B.C. region as miners seeking gold discovered a major stake east of Quesnel, notably the largest claim staked by Englishman Billy Barker. Stewart Cawood, manager of public programming and media at Barkerville Historic Town, described the town as a blend of original and reconstructed architecture, pivotal in the early settlement history of the province.
In the 20th century, Prince George became synonymous with wood, featuring a prominent mascot known as Mr. PG, a giant log man welcoming visitors to the city. Claire Thwaites, the city’s communications manager, highlighted Mr. PG’s endearing and iconic status, transcending mere landmark recognition to symbolize the spirit of the community.
Transitioning to the 21st century, resource towns like the planned town in the Peace region are exploring ways to diversify their economies and attract tourists with natural wonders, such as the Tumbler Ridge Geopark. Manda Maggs, the executive director of the Tumbler Ridge UNESCO Global Geopark, emphasized how resource roads led to the development of tourist attractions like waterfalls and canyons, fostering a robust hiking trail network.
These narratives encapsulate the historical progression and aspirations of British Columbia, with only two attractions advancing to the next round in the competition. The Search for B.C.’s Best Roadside Attraction invites readers to vote in a bracket-style competition, continuing the tradition of engaging with the province’s cultural identity.
The current matchups feature Mr. PG against the Tumbler Ridge Geopark and the Nisga’a Lava Beds against Barkerville. Voting occurs weekly in August, with each region competing on designated days. A winner will be declared from the final four contenders before Labour Day. Voting remains open until Thursday at 8 p.m. PT. Cast your vote for the best roadside attraction and let the most deserving contender triumph.